“The first step to solving a problem is in defining that problem”
Since the first men breathed life into the first businesses, there has been competition, struggle, risk-taking, loss and profit in the business world. As the times change, theories and problems don many different masks, and the solutions of the past do not always adhere to future standards. But remember this: always, the first step to solving a problem is in defining that problem. Whatever that problem may be. Today, it is essential to realize that it isn’t the economy itself that is hurting your business. You might be tempted to blame it, for it’s likely been slamming you as hard as it has the other guy. It’s not the stock market. It’s not the recession. It’s not just any one of these things. You are sabotaging yourself, suffocating your business by following old rules that have no place in the new world. The mission is simple: get more customers through your doors to buy what you are selling.