List building strategies and owning a list is the quickest way to build a income generating business. Every business needs leads so you can generate sales. List building is quite simple, all you are doing is asking the people that visit your site for their name and email address, generally to get this you need to give the person something in return like a video, ebook or audio for example. There are literally hundred’s of ways that you can build a list, some are more effective then others as with everything. Some of the better strategies to build a responsive list (note the word “responsive” here) are:
- Build a squeeze page that is designed to pull in the visitor’s name and email address to get access to extra content or as we like to call it a “bribe”.
- Use your existing subscribers to increase the size of your list. If you’ve already got a list (big or small) getting them to refer a friend or friends to your list isn’t a hard task. Generally giving them more bribes to refer their friends help, but if you’ve delivered quality content and information to them in the past they’ll happily refer people to you.
- A joint venture with another marketer is another great way to build a responsive list assuming you “JV” with someone with a quality list.
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Depending what niche you are in, there are specific strategies that you can use to build a responsive list. As I mentioned there are multiple ways to build a list and not all of them involve building the list using free bribes. You might even look at building a list off a low price entry product depending on what kind of list you are looking for:
- If you want a BIG list then using a free bribe to get them to subscribe is perfect.
- If you want a smaller list of buyers then offering a low priced product as your “bribe” is where you should look to go.
