If your Website is not currently capturing prospects with some form of lead capture mechanism, you’re wasting over 90% of whatever traffic you might be getting. Regardless of whether you paid for it or not – or how much you paid, if it wasn’t free traffic — you’re wasting valuable time and/or money for results that are one-time, at best.
If you’re not capturing prospects’ information and staying in touch with them following their initial visit to your site, you’re losing a lot of revenue.
All of Invigo Marketing Systems online marketing systems automatically include a strong list-building foundation, based upon decades of online marketing and publishing experience. We realize that the single largest ROI any business realizes is reliant upon building a list. It’s been this way since the early days of advertising, when advertising legend David Ogilvey proved time and again that direct response marketing works better than any of the brand and image advertising all the other agencies usually sell. And direct marketing generally works better primarily because it also builds the client a list while it builds sales, multiplying the effect.
Direct marketing and its central component, list building, is also uniquely powerful in that the results are always measurable.
List building is the fastest proven method to realize profits from your Website (or from any marketing you do), because it enables you to maximize the average profit that you realize from every prospect and customer that you have.
A Prospect List As a Corporate Asset
In the world of Internet marketing, it’s been shown that each and every name on an email list of prospects that are interested in what the online marketer is selling is worth $1-3 per MONTH by reaching out to them again and again and again. Imagine what that means to someone who pro-actively builds a list of 10,000-20,000 targeted prospects!
Now – keep in mind that marketing statistics show clearly that every name on the average local business owner’s list is worth $10-$20 in lifetime value (often much more).
As part of our basic monthly service, Invigo Marketing Systems will customize a list-building campaign for your business that will turn browsers into buyers with a 24/7 salesperson who will do it all for you.
Be very careful of any company who offers any marketing services – online or offline — without a list-building mechanism as part of that service. No matter how much traffic they promise to deliver, regardless of whether or not they actually fulfill that promise … you're wasting that traffic and your hard-earned money without a way to capture prospects on a list and properly follow up with them, before the traffic hits.
