Online Marketing and Mobile Smartphones


Mobile Smartphones are Taking Over.

The trend of today is, in a way, intangible. Business has found a new dimension: cyberspace. The trick is in figuring out how you can leverage technology in your favor so as to develop a completely complete automated lead generation and follow-up system. This system is designed to convert prospects into customers, on autopilot: a marketing powerhouse that gets more customers in touch with your online presence and through your door!

This is not about working harder, it’s about working smarter. It’s about networking with a team of professionals and partners who can tackle your vision and implement it online and offline. It’s about learning simple strategies to use today in order to build your online presence and generate new business, leads, and repeat referrals. It’s about designing your online blueprint—just as when you build a house, when you build a business and reputation online, you need to clearly outline what your vision and end goals are first—something that will define your target markets, functionality, costs, and mission. Finally, it’s about finding cutting-edge technologies that are easy to use and already out there at your disposal… often freely.

The landscape of the world is changing as we know it—words like ecommerce, email, microblogging, tweets, hashtags, twinterview, augmented or immersive reality were unthinkable by our ancestors (even just our parents!). Just think about the mobile device in your pocket, and all its capabilities. Just the other day I was at Best Buy, looking to buy a video camera. I just pulled out my iPhone, checked reviews, and browsed other stores to check prices. I found it 50 bucks cheaper on a competitor’s website; when I showed it to the clerk, he matched the price—pretty sweet! I could not have done that then and there without the aid of technology.

Today, consumers check headlines and grab coupons online, bypassing most traditional media you used to rely on. I’m not the only one—and neither are you.  Let me just give you some statistics.

  • Over 1 Billion local searches are performed online every month alone (this is growing over 50% a year…)
  • 90% of online commercial searches result in offline bricks-and-mortar business purchases
  • 82% of local searchers follow up online via an in-store visit, phone call, or purchase
  • 80% of budgets are spent within 80kms of the customer’s home
  • 74% of internet users perform local searches
  • 73% of online activity is related to local content
  • 61% of local searches result in purchases

Does this come as a surprise? Look around you and see the trend. With cell phones and smart phones in every pocket connected to the web, everyone now carries a virtual phonebook with them. TV ads are dead; thanks to PVRs and TiVo’s, who watches commercials anymore? Radio and print ads aren’t getting the responses they used to, billboards and buses are mere pictures against the landscape, and the Yellow Pages are taking their last page-rattling dying breaths. The internet has broadened and matured respectively; it has shifted from simple and easy-to-grasp selections into an endless ocean of options loaded with opportunities and traps everywhere you look.

If you haven’t already done so, it’s time to say hello to the New virtual World…

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